"That depends," he said simply, sliding his eyes from the papers to the man across from him. "Really, let's talk business now. It depends on what I'll be getting from it. Advertising only goes so far, but perhaps a cut? An official sponsorship," he paused, trying to come up with the best analogy.

His brain searched for the right analogy. A quick search, cross-referencing, checking his facts. "Something similar to the licensing Nextel has on Nascar, I think."